Project Diesel
CLIENT MANDATE
DSG Power Systems Inc., is a leading provider of diesel power solutions in Western Canada, serving industrial, commercial, and resource-sector clients across the region. As a founder-owned family business built over decades in Saskatoon, DSG had established a strong reputation for technical expertise, reliability, and deep community ties.
When Percy Hoff, President and Owner of DSG, decided it was time to transition out of the business, he came to Welch Capital Partners with a clear set of priorities: find a buyer who respected the legacy of the company, who was rooted in the community, and who would provide him with a clean exit — the opportunity to walk away with confidence that the business was in the right hands.
Critically, Percy was committed to prioritizing a local buyer pool. As a long-standing Saskatchewan business owner, he wanted the Company's future to remain connected to the region it had served for so many years.
WELCH CAPITAL PARTNERS' APPROACH
Our approach on this mandate was shaped by one overriding principle: this was not simply a business transaction — it was the culmination of a founder's life's work. As family business advisors, we understood that Percy's goals went beyond maximizing price. He needed a partner who shared his values and his commitment to Western Canada.
We focused our buyer outreach deliberately, prioritizing regional and community-aligned buyers rather than casting a broad net to purely financial or out-of-market acquirers. This intentional approach led us to Athabasca Basin Development (ABD) — an Indigenous-owned investment firm representing seven First Nations communities in Northern Saskatchewan.
ABD was not only a financially capable buyer, but a strategically and culturally exceptional fit. Their mandate to grow economic opportunity across Northern Saskatchewan aligned naturally with DSG's existing Western Canada footprint. The combination created a compelling story: a generational business transitioning to Indigenous community ownership, deepening its regional roots rather than being absorbed by a distant acquirer.
Throughout the process, our team worked to structure a transaction that gave Percy the clean exit he needed — a clear path to step away with peace of mind — while ensuring the business was set up for long-term success under its new ownership.
WELCH CAPITAL PARTNERS' ADVANTAGE
This transaction is a strong illustration of what sets Welch Capital Partners apart as family business advisors. We do not take a one-size-fits-all approach to M&A. We take the time to understand what success truly means to each of our clients — financially, personally, and in terms of legacy.
For Percy, success meant a local buyer, a smooth exit, and the knowledge that his team and business would be well looked after. We kept those goals at the centre of every decision we made, from how we positioned DSG in the market to how we structured negotiations with prospective buyers.
Our advisors,brought deep M&A expertise and a hands-on approach to every stage of the process — from developing the Confidential Information Memorandum and managing the buyer process, through to negotiating the final terms and coordinating the legal and financial workstreams to close.
The result was an outcome that exceeded expectations on every dimension: strong deal value, the right buyer, and a founder who could close this chapter with confidence and pride.
CLIENT TESTIMONIAL
“I’m incredibly glad I chose Welch Capital Partners as my advisors. Stephan and Muaz were consummate professionals and provided expert guidance throughout the entire transaction.”
Percy Hoff
Former President & Owner, DSG Power Systems Inc.
